Research

OMC South Africa

The OMC (registered in early 2015) has been formalised based on international best practice and is representative of key OOH media owners.

www.omcsa.org.za

OMC Introduction & Timeline

The OMC was registered as a non-profit company on 23 March 2015. Get to know the history of how it came about in this article.

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OMC Vision & Structure

Increase OOH’s share of the ad pie and compete with other media on an equal footing. Learn more in this article.

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Audience Measurement

In this article Neil Eddleston explains consistent measurement in major markets 

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Kuper Research

Since their appointment in 2014, the team at Kuper Research has played a pivotal part in the technical aspects of the research for the OMC. Find out more in this compelling article.

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Trip Modelling

Find our more about how geolocation data is collected.

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How South Africans Travel

In this article, you will find some key stats about how South Africans travel.

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Road Measurement

OOH comes alive with a massive amount of data being captured.

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