Lenovo recently re-introduced one of the world’s best known brands to South Africa with its ‘hellomoto’ campaign. Key to the brand re-launch was the inclusion of billboards, which saw Lenovo partnering with Outdoor Network as its exclusive Out of Home media provider on a national basis. High profile iconic locations were selected in key metropolitan cities for their ability to effectively drive brand awareness and messaging reach.
Campaign creative was designed specifically for each city, ensuring targeted delivery and emotional response from consumers. Aimed at upper income earners, the billboards were perfectly positioned within key areas to reach the desired target market. By their very nature, billboards elevate branding and status, and with their ability to target specific geographic locations, provided the ideal platform for the brand.