Nando’s, well known for its creative and often hard hitting advertising campaigns, recently selected Street Network’s Bus Shelters in and around Johannesburg for its back to work campaign.
As part of a broader Out-of-Home media mix for the well know chain, The Nando’s bus shelters campaign ran for a six-week period over February and March 2017. Targeting consumers by suggesting that they ‘take their taste buds back on holiday’, the bus shelters were strategically selected for their close proximity to the brand’s restaurants within suburban environments. The highly visual creative promoted the brand’s new Mozambican Paprika basting, enticing consumers to experience the value for money meals, while for a moment, imagining they were back on holiday.
“Bus Shelters are ideal platforms for food outlets such as Nando’s. Since bus shelter positioning is often close to shopping areas, they are perfectly placed to drive engagement and convert a call to action into purchase intent,” says Howard Lonstein, Marketing Manager at Outdoor Network.
The relatively low cost of Bus Shelter advertising, in comparison to other media means that the medium provides an ideal marketing platform for not only large franchised food operations, but for single stand-alone restaurants also, particularly those within suburban environments. Bus shelters provide brand awareness, call to action as well as directional marketing and in terms of media spend and return on investment, work extremely well in promoting businesses within a specific area.