As a leader in the industry, Outdoor Network, a division of Provantage Media Group, continues to grow its national footprint and digital-focused development strategy with the latest accomplishment of adding another rotating digital billboard to its offering. The new, high-definition, rotating digital billboard measures 3m x 6m and is strategically located in R24 Waterval East, Rustenburg, Northwest – a highly sought-after, key high-traffic location.
This digital billboard is the first high-quality roadside installation in Rustenburg and is set to target an upmarket audience with a unique reach of 134 300 and 2 284 318 impressions (ROAD2017/18/19). “We are committed to developing high quality installations that at the same time offer audience and contextual relevance for advertisers” says Thulani Dumakude, General Manager for Outdoor Network. “Rustenburg was a natural expansion selection for us as this secondary city offers great exposure for marketers in bustling areas where little digital advertising opportunity are in place” he adds.
This winning solution allows for brands to extend their audience reach to a broader South African audience, that offers reach beyond only main metro areas where an already high concentration of digital billboard placements exists.
With the launch of this new digital billboard, Outdoor Network now provides brand exposure on 16 digital rotator billboards across both key metros and secondary towns in South Africa. These digital boards are built with technology that uniquely enables the board to rotate twice a day so that the screen gets optimal reach by facing both AM and PM peak traffic.
Rustenburg is one of the fastest growing municipalities in South Africa and the 7th largest city economy in the county. From high-rise landmark buildings to skyscrapers in the plan, Rustenburg is a bustling and growing city, perfectly positioned for brands as a target geographic location offering:
- High consumer spending power: The average person in Rustenburg earns more than the national per capita average.
- A key tourist attraction: With a vast number of nature reserves and other key attractions, this city is a hub for tourist activities.
- High consumer consumption levels: Rustenburg has a diverse amount of shopping malls in different areas which are a drawcard for many people.
- Set to become a future Smart City: It is set to become a world-class, green, efficient, sustainable, and interconnected Smart City where all communities enjoy a high quality of life.