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Outdoor Network’s rotating LED digital billboard brings innovation to Umgeni Road, KZN

KFC South Africa Outdoor Network Out of Home

Outdoor Network’s state-of-the art rotating LED digital billboard on Umgeni Road in Springfield, KwaZulu-Natal delivers high impact advertising for brands.  The area has become known as a key shopping destination for residents in the greater Durban area with national retailers, mega stores, motor vehicle dealers all complemented by a range of specialist outlets.  The rotating billboard is strategically positioned in the heart of this vibrant shopping destination alongside the Springfield Value Centre. A link via the newly built fly-over onto the M2 highway has significantly improved access to the area, ensuring increased traffic patterns along the route.

With the likes of the Springfield Value Centre’s Hirsch’s and Makro in close proximity, the 3×6 rotating digital billboard reaches over 7% of the total population in KZN – an audience of over 339,000. With an average frequency rate of 9, the site is expected to deliver over 3,15m impacts per month. (ROAD2015/16/17C) The billboard provides brands and advertisers with a highly effective offering in the area, designed specifically for impactful creative, which assists in positively influencing brand image while driving improved recall and engagement.

“The Umgeni Road site is part of Outdoor Network’s continuing national roll-out of our highly effective and captivating rotating billboard network in key, high-demand locations.  The billboard’s innovative technology allows it to rotate through 360˚, aligning to traffic flow, density, and peak congestion periods and thus engage motorists on both sides of Umgeni Road. This strategically located digital billboard is an ideal advertising platform for the host of motoring and retail brands in the area, providing the last window of opportunity to engage prior to point of purchase,” says Howard Lonstein, Marketing Manager at Outdoor Network.

The billboard offers advertisers the ability to expose brand messaging to consumers with true dayparting via campaigns tailored specifically to the needs of brands.  Advertisers can engage target audiences when affinity for specific brands, services and products are heightened.

“The benefits of DOOH are numerous, particularly when integrated with mobile, video, social media engagement and more, and forward thinking brands taking full advantage of this. When you add to this the ability of OOH to deliver contextually relevant messaging at a relatively low cost, advertisers are presented with an ideal advertising solution,” concludes Lonstein.

To find out how Outdoor Network’s roadside LED can help your brand deliver flexible, immediate and effective out-of-home campaigns nationally, contact info@on.co.za.

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