August 25, 2017

Outdoor Network’s burning billboard keeps it legal

British American Tobacco South Africa (BATSA) and Joe Public United have teamed up with Outdoor Network in association with Beith Digital to create an eye-popping ‘burning […]
August 14, 2017

The Critical Role of Out-of-Home in the Marketing Mix

With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home advertising, its time to revisit the critical role the […]
July 26, 2017

Creative is the key to effective OOH

Often the most strikingly visible part of our environment, advertising can enliven a city and add something vital to one’s early-morning commute. While not every ad […]
June 25, 2017

Egoli Gas brings customers in from the cold

Positioning itself as an energy saver, Egoli Gas is increasing brand awareness during the winter months with its advertisements in areas linked to high-demand residential and […]
June 22, 2017

King Price is ‘king of the road’ in Nelspruit

King Price prides itself on offering great customer service, and if the company’s recent growth is anything to go by, it is succeeding royally. While it […]
June 20, 2017

Outdoor Network shines a light on B&W Whisky

B&W Whisky, known as one of the classic whisky brands on the market, is tempting connoisseurs with its latest advertisement in Cape Town. The billboard adopts […]
May 5, 2017

Outdoor Network launches innovative roadside Digital rotating Billboard network.

Outdoor Network has launched its latest state-of-the art digital rotating billboard in Durban, and will be rolling out this innovative platform to numerous other sites around […]
April 21, 2017

Path to purchase…OOH or POS?

Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily […]