Outdoor Network is one of the largest South African Out of Home media owners, offering national reach with a host of billboards and street furniture platforms. Established in 1999, the company’s advertising platforms reach diverse consumers in iconic high-density locations. It’s reputable and customer centric staff service South Africa’s leading media and creative agencies, as well as corporates and SME’s. At Outdoor Network we are passionate about Out of Home media; we like to maximise advertising opportunities through creative and unique execution.

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Provantage Media Group (PMG) and Outdoor Network (ON) are pleased to announce the merger of their respective out-of-home media operations. The merger, sees Provantage Media Group taking up the major shareholding in Outdoor Network. The balance of the shares in the company will be held by Sanlam Private Equity.

Provantage Media Group has positioned itself as key player in the South African media and marketing industry and offers services across a diverse portfolio of Out of Home media categories. Outdoor Network offers national coverage across a range of portfolios and the merging of the operations allows the two entities to leverage off each other’s strengths. The combination of PMG’s holdings, specifically within the activation, airport and transit space, and the Outdoor Network billboard and street furniture offering will deliver a diversified range of services and media opportunities and better service offering to the media and marketing industry.