Provantage Media Group (PMG) and Outdoor Network (ON) are pleased to announce the merger of their respective out-of-home media operations. The merger, sees Provantage Media Group taking up the major shareholding in Outdoor Network. The balance of the shares in the company will be held by Sanlam Private Equity.
Provantage Media Group has positioned itself as key player in the South African media and marketing industry and offers services across a diverse portfolio of Out of Home media categories. Outdoor Network offers national coverage across a range of portfolios and the merging of the operations allows the two entities to leverage off each other’s strengths. The combination of PMG’s holdings, specifically within the activation, airport and transit space, and the Outdoor Network billboard and street furniture offering will deliver a diversified range of services and media opportunities and better service offering to the media and marketing industry.