OOH Moves Consumers To Action!
80% Adults say they’ve seen an OOH ad in the past 7 days
Among those who have seen an OOH advertisement:
Out of Home has proven success stories in the following industries:
- OOH amplifies and complements other media campaigns, broadening broadcast, such as: online, print, radio and TV
- Targets a large and diverse consumer market on route to: home, work, shop and play
- Positively impacts purchase behaviour impacting consumers awareness and recognition
- OOH delivers high reach and frequency continuously at each strategic geographic location
- OOH delivers a lower cost per thousand, compared to other media, seen instantly by a captive audience, without being able to be switched off, put down or blocked.
“Out of home advertising reaches 80% of urban consumers on an average day”
(AMAPS, 2015)
More Facts on Out Of Home
- Out of home advertising reaches 80% of urban consumers on an average day i
- South African commuters spend an average of 5H30 minutes traveling per week, with an average of 22 trips per week ii
- Out of Home media enjoys an average frequency of 12 among LSM 7 – 10 iii
- 83% of people recall seeing OOH advertising within the last 30 minutes before shopping iv
i. AMAPS2015, ii. TomTom Index Study 2015/16, iii. ROAD 2015/16, iv. Outsmart, Last Window of Influence, 2011
