FAQ’s

Both formats offer advantages. Digital billboards provide flexibility, dynamic messaging and multiple campaign rotations, while static billboards offer uninterrupted visibility and long term brand dominance.

Yes. Billboard campaigns can target audiences based on geographic location, commuter traffic, consumer demographics and surrounding commercial activity. Digital billboards can also use daypart scheduling to reach audiences at peak travel times.

Billboards amplify online, social media and radio campaigns by reinforcing brand messaging in physical environments. Outdoor advertising increases campaign reach and improves cross channel brand recall.

Digital billboards use LED display systems to rotate multiple advertisements in timed intervals. Campaigns can be updated remotely and scheduled according to traffic patterns, time of day or audience behavior.

Most billboard advertising campaigns run between four and twelve weeks to build frequency and improve audience recall. Longer campaigns generally achieve stronger brand awareness results.

Billboard advertising is highly measurable through traffic counts, audience mobility data, circulation studies and impression modelling. Modern out of home (OOH) media uses location intelligence and audience analytics to estimate campaign reach, frequency and visibility across commuter routes and urban environments.

In South Africa, the Outdoor Measurement Council (OMC) was established to formalise audience measurement standards and create a trusted media currency for the out of home advertising industry. The OMC provides advertisers, agencies and media owners with credible audience data to support campaign planning and performance evaluation.

Outdoor Network is a founding member of the South African OMC and continues to play a leadership role in advancing audience measurement and accountability within the roadside billboard media industry. This commitment reinforces the company’s position as a leading media owner in both roadside digital and static billboard advertising.

Gantry billboards are large advertising structures positioned above or alongside highways and major roads. They are designed for maximum visibility to high volumes of traffic and are commonly used for large-scale brand campaigns.

Outdoor Network offers the country’s largest gantry footprint, strategically covering key metros and regional hubs to ensure your message commands attention through sheer scale, with sizes ranging from 18 sqm to 198 sqm.

Digital billboard advertising offers high visibility, dynamic creative, real time content updates and enhanced audience engagement. Digital screens are especially effective in high traffic commuter environments where movement and illumination attract attention.

Retail, automotive, banking, telecommunications, property, entertainment, FMCG, education and healthcare brands all benefit from billboard advertising because it provides mass reach and high frequency exposure.

Digital out of home advertising, or DOOH, is outdoor advertising delivered through digital screens in public environments. DOOH combines the impact of traditional outdoor advertising with digital flexibility and audience targeting capabilities.

Out of home advertising, also called OOH advertising, refers to media displayed in public spaces outside the home. This includes roadside billboards, gantries, transit advertising, street furniture and digital outdoor media.

Roadside billboard advertising is a form of out of home (OOH) media that places advertisements along highways, major roads and high traffic commuter routes to reach motorists and pedestrians. It includes both static billboards and digital billboards designed to maximise brand visibility.

Freeway digital billboards provide exceptional reach and visibility on major transport routes with heavy traffic volumes. Their digital format enables advertisers to display dynamic content and adapt messaging throughout the day.

Static billboards display one printed advertisement for the duration of a campaign, while digital billboards use LED technology to rotate multiple advertisements on a screen. Digital billboards allow advertisers to update messaging quickly and schedule campaigns dynamically.

Urban digital billboards are positioned within city environments and business districts, while freeway digital billboards target high speed commuter traffic along highways and major roads.

A valuable billboard location has high traffic volumes, excellent visibility, long viewing time and proximity to commuter routes, shopping destinations or urban business districts.

Billboards are available in multiple formats including large format static billboards, digital LED billboards, gantries, wallscapes and urban commuter displays. The ideal format depends on campaign objectives and location requirements.

Billboard sizes are typically categorized as:

• Small: ≤18 sqm

• Medium: ≤36 sqm

• Large: ≤100 sqm

• Super Large: ≥100 sqm

Billboard advertising is effective because it delivers repeated exposure to large commuter audiences every day. High frequency visibility improves brand recall, awareness and consumer trust while supporting broader marketing campaigns.

Commuter advertising reaches consumers during daily travel routines when they are repeatedly exposed to brand messaging. This consistent exposure strengthens brand recognition and purchasing consideration.

Outdoor advertising remains highly relevant because it delivers unavoidable visibility in real world environments. Unlike online ads, billboards cannot be skipped, blocked or ignored as easily, making them powerful for brand building.